Brand Consultant and Personal Brand Strategist
EDUCATION and CORPORATE LIFE
I, Julide Şakar, have completed my undergraduate degree at Istanbul University Faculty of Economics and my master’s degree at Yeditepe University Integrated Marketing Communication department.
My business life commenced in a tourism company as an Operations and Marketing Supervisor and then continued as a Textile Import Specialist in a German company.
These positions, which helped me to develop my ability to work with customers in different cultures, also provided me the opportunity to establish the Customer Relations department of Turkey’s first corporate jewellery company “Gilan” and to experience luxury brand marketing, working together with world’s leading brand managers.
My passion for brand positioning and my understanding of customer-oriented service continued as a Brand Manager at American cosmetics brand Esteé Lauder. During this time, I have launched Tom Ford Beauty brand in Turkey and worked as the brand ambassador of Esteé Lauder’s corporate social reasonability projects in Turkey.
Within the scope of brand management consultancy, I realized the development of shopping centres and started to work with Redevco, a Dutch Capital company, focusing on research through the country to locate the brand effectively at retail points. I managed all branding activities and marketing components of shopping malls such as Gordion Erzurum and Gordion Ankara and led the birth of new brands and the creation of marketing strategies.
CONSULTANCY
In 2010, I gave up 21 years of my corporate life and participated in trainings and management consultancy certificate programs. I gave various trainings in Time Manager International within PDR Group for more than 2 years. In addition to the experiences I gained through working with colourful teams and foreign executives in different corporate cultures, I am evaluating the gains I have earned from the trainings I received both at home and abroad in different periods by consulting people and institutions.
In order to prepare young generations in business life, to prepare processes and business plans in which ideas will not be limited and creative thinking and created business / service / product models can be commercialized and branded, it is aimed at senior students for ‘Innovation’, ‘Branding’ and ‘Trend Analysis’. I continue my academic life by giving both theoretical and practical courses and organize seminars for young people on behalf of social responsibility.
I try to realize and make this principle my life motto “You have to share your learnings, experiences and thoughts in order to enrich yourself.”
TO ACHIEVE SUCCESS TOGETHER
I give consultancy on training and development programs and how these should be supported and managed in order to create your “personal brand with a brand oriented vision, to be motived as soon as it is seen” and to maintain “the positive effect created”.
In order to build your “Personal Brand”, I start the building process by reviewing your values, behaviours, passion, purpose and the way you define yourself.
To feel better, happier and more successful, I invite all of you to my “Innovation Journey.”
SOCIAL RESPONSIBILITY PROJECTS
“Kids are our Future” and “Our home is Istanbul” are the two projects of Turkish Education Foundation and I have made voluntary work at these projects in order to introduce Istanbul to the kids which did not have the opportunity to break free from their hood and couldn’t have the opportunity to explore Istanbul. I have also supported Istanbul Foster Family Association’s communication studies as a member and as a volunteer. I also worked at “Breast Cancer Awareness Campaign” which was run by the founder Evelyn Lauder.
WORKSHOPS & CORPORATE TRAININGS
Create Your Personal Brand
Your Personal Brand is the reputation your character sets. It is also your legacy about how your behaviour, expertise and ties in your social relationships are perceived and remembered by others. Isn’t it time to direct the real “YOU”, the perceived “YOU” and your ideal “YOU”?
Innovation Journey
We will have taken the first step for an adventure that will inspire you to start your own innovation expedition. In this study, we are proceeding with an original approach by observing yourself and the current situation, discovering your inspiration, generating ideas about the desired situation and working with activities as if you are going on an adventure.
Effective Communication Management
Communication is not just what we do or say, but what happens as a result of all this. Eliminating barriers to communication is the most important factor leading to conclusions and solutions in cases where both parties cause misunderstandings. Our result determines the effectiveness of our communication.
Customer Experience Oriented Management
“Our customer is the most important visitor to our institution.”
-Mahatma Gandhi
Service is a feeling. The sensitivity of “how and why our visitors feel in that way” gives them an unforgettable experience, in both negative and positive sense…
Create Your Personal Brand
Your Personal Brand is the reputation your character sets. It is also your legacy about how your behaviour, expertise and ties in your social relationships are perceived and remembered by others. Isn’t it time to direct the real “YOU”, the perceived “YOU” and your ideal “YOU”?
Innovation Journey
We will have taken the first step for an adventure that will inspire you to start your own innovation expedition. In this study, we are proceeding with an original approach by observing yourself and the current situation, discovering your inspiration, generating ideas about the desired situation and working with activities as if you are going on an adventure.
Effective Communication Management
Communication is not just what we do or say, but what happens as a result of all this. Eliminating barriers to communication is the most important factor leading to conclusions and solutions in cases where both parties cause misunderstandings. Our result determines the effectiveness of our communication.
Customer Experience Oriented Management
-Mahatma Gandhi
Service is a feeling. The sensitivity of “how and why our visitors feel in that way” gives them an unforgettable experience, in both negative and positive sense…
MY AREAS OF CONSULTANCY
Luxury Brand Marketing
The main focus of luxury brand management is to continue to create unforgettable experiences. Media is a management consultancy designed to develop a creative perspective along with brand positioning, brand experience and service development skills.
Customer Experience Oriented Management
Companies that place customer experience at the center, experience an increase in lifelong brand values and a decline in management complexity. This form of management enables this culture to be established at all levels, providing a positive customer experience.
Personal Image & Brand Design
The purpose of personal branding; It helps you to clearly set out your goals, vision, passion, values and purpose, reflects the right quality with all the elements included in your own image and supports you to stand out from your competitors and colleagues.
Integrated Marketing Communications Management
Integrated Marketing Communication ensures that all communication tools of the brand reach and harmonize with the customer in the market in many contexts and ensure correct brand marketing communication. Only the right strategic-oriented brand communication can help businesses advance in the highly competitive world of the 21st century.
Social Responsibility Project Management
By acting ethically, I develop efforts to plan and manage your marketing strategies while taking action to fulfill your environmental and social responsibilities on a voluntary basis.
MY REFERENCES
I have always enjoyed working with Jülide, who has been involved in many projects since the realization of the Topkapı Palace Treasury Department Renovation Project in the period when I was the General Manager in Gilan, with the professional and positive attitude of the selective cosmetics feasibility and launching of the Swiss Perfection brand.
We would like to thank you for creating the marketing strategies of our personalized services and products, planning 360degree communication activities and reaching our target brand positioning and customer base.
We would like to thank you for creating the marketing strategies of our personalized services and products, planning 360degree communication activities and reaching our target brand positioning and customer base.
You have great support in realizing our dreams. Thank you for bringing us to this day.
- Estée Lauder National Meeting.
- International Makeup Artist Show.
Gwyneth Palthrow; The new generation version of the iconic Collection Private Collection ’Perfume met with a distinguished community at MoMA in New York.
Pink Illumination of Adile Sultan Palace and communication with Betül Mardin within the framework of ‘Breast Cancer Awareness Campaign’.
Globally executed ‘Breast Cancer Awareness Campaign’ Ambassador of Turkey with concurrent presentations were held all over the world.
- Press conference preparations final check.
Excited wait of the team prepared for the opening.
The opening night of Gordion Mall.
Jülide Sesigüzel, Clemens Brenninkmeijer, Patrick Van Dooyeweert; Redevco Management is proud of Erzurum Shopping Center Opening.
Every detail was personally checked for the perfection of the opening.
With the participation of Mr. Abdülkadir Aksu and other protocol, our doors were opened to our esteemed guests.
- Topkapi Palace Renovation Project Opening Activities.
New Brand Building & Brand Launch.
Social Responsibility Projects
“Kids are our Future” and “Our home is Istanbul” are the two projects of Turkish Education Foundation and I have made voluntary work at these projects in order to introduce Istanbul to the kids which did not have the opportunity to break free from their hood and couldn’t have the opportunity to explore Istanbul.
I have also supported Istanbul Foster Family Association’s communication studies as a member and as a volunteer.
As the Brand Ambassador, I also worked at “Breast Cancer Awareness Campaign” which was run by the founder Evelyn Lauder.
Vivitro
Diettube
SWISS PERFECTION
Pre-launch Research & Marketing Activities.
Workshops
Created various workshops, seminars and motivation for employees and support programs for the preparation of senior Univeristy students
for business envoirement.