I, Julide Sesiguzel, have completed my undergraduate degree at Istanbul University Faculty of Economics and my master’s degree at Yeditepe University Integrated Marketing Communication department.
My business life commenced in a tourism company as an Operations and Marketing Supervisor and then continued as a Textile Import Specialist in a German company.
These positions, which helped me to develop my ability to work with customers in different cultures, also provided me the opportunity to establish the Customer Relations department of Turkey’s first corporate jewellery company “Gilan” and to experience luxury brand marketing, working together with world’s leading brand managers.
My passion for brand positioning and my understanding of customer-oriented service continued as a Brand Manager at American cosmetics brand Esteé Lauder. During this time, I have launched Tom Ford Beauty brand in Turkey and worked as the brand ambassador of Esteé Lauder’s corporate social reasonability projects in Turkey.
Within the scope of brand management consultancy, I realized the development of shopping centres and started to work with Redevco, a Dutch Capital company, focusing on research through the country to locate the brand effectively at retail points. I managed all branding activities and marketing components of shopping malls such as Gordion Erzurum and Gordion Ankara and led the birth of new brands and the creation of marketing strategies.